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MediaCom Sport

MediaCom Sport

MediaCom Sport is a specialist full service sponsorship consultancy division of MediaCom. Our unique position within a media agency enables us to help brands achieve a lasting brand impact through sponsorship. In the current complex marketing landscape it is critical to be able to cut through and differentiate your brand. Aligning with MediaCom's award winning planning process, using market leading consumer insight and being able to measure sponsorship effectiveness means we can ensure brands make well informed decisions when investing in sponsorship. We work closely with MediaCom Beyond Advertising, our specialist content division and digital experts, to activate sponsorship innovatively and drive even greater impact.

Top services

We deliver better sponsorship through three distinct integrated sponsorship services aligned with MediaCom's planning process:

1. Sponsorship planning

Facilitating the selection of the most appropriate sponsorship properties by navigating all market, consumer and brand variables to arrive at the right strategy to deliver against clear business and marketing objectives

2. Sponsorship amplification

Amplifying sponsorship requires a strategic approach. We deliver content initiatives and brand experiences to ensure that the sponsorship delivers the necessary outcomes and ROI

3. Sponsorship accountability

MediaCom Sport has recently developed a new suite of industry-leading proprietary strategy and evaluation tools, for brands investing in or considering sponsorship. The four "Connected Sponsorship" tools are designed to help our clients make smarter sponsorship investment choices within a robust strategic framework. Connected Sponsorship enables MediaCom Sport to match opportunities to client objectives, accurately measure return on investment, and streamline strategies to deliver the fairest prices.

See our most recent newsletter here, published 02/07/2015.

For more information or to speak to a member of the team email:

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