MediaCom Sport is a specialist full
service sponsorship consultancy division of MediaCom. Our unique
position within a media agency enables us to help brands achieve a
lasting brand impact through sponsorship. In the current complex
marketing landscape it is critical to be able to cut through and
differentiate your brand. Aligning with MediaCom's award winning
planning process, using market leading consumer insight and being
able to measure sponsorship effectiveness means we can ensure
brands make well informed decisions when investing in sponsorship.
We work closely with MediaCom Beyond Advertising, our specialist
content division and digital experts, to activate sponsorship
innovatively and drive even greater impact.
We deliver better sponsorship through three distinct integrated
sponsorship services aligned with MediaCom's planning
Facilitating the selection of the most appropriate sponsorship
properties by navigating all market, consumer and brand variables
to arrive at the right strategy to deliver against clear business
and marketing objectives
Amplifying sponsorship requires a strategic approach. We deliver
content initiatives and brand experiences to ensure that the
sponsorship delivers the necessary outcomes and ROI
MediaCom Sport has recently developed a new suite of
industry-leading proprietary strategy and evaluation tools, for
brands investing in or considering sponsorship. The four "Connected
Sponsorship" tools are designed to help our clients make smarter
sponsorship investment choices within a robust strategic framework.
Connected Sponsorship enables MediaCom Sport to match opportunities
to client objectives, accurately measure return on investment, and
streamline strategies to deliver the fairest prices.
See our most recent newsletter here, published
For more information or to speak to a member of the team